There’s an old saying: “We do business with people we know, like, and trust.” We all understand what it means to know someone and to like them, but what about trust? How do you define and measure it? Let me introduce a powerful metaphor: The Trust Credit Score.

Just like your FICO financial credit score reflects your reliability with money, your Trust Credit Score reflects your reliability as a person and professional.

Trust isn’t just a vague, fuzzy feeling—it’s the confidence others have in your character and capabilities. And whether they realize it or not, people are constantly evaluating and scoring you in at least five critical areas.

1. Body Language: What are you saying without words?
2. Motive: Are your intentions clear and genuine?
3. Integrity: Do you do what’s right, even when it’s hard?
4. Skill Level: Can you really deliver on your promises?
5. Results: Are you consistently achieving what you set out to do?

Consciously or unconsciously, your clients are trying to figure you out.

Your Trust Credit Score is the key to dominating your market. It determines whether clients choose to work with you, whether colleagues want to collaborate with you, and whether leaders see you as someone worth following. By understanding and intentionally improving your Trust Credit Score, you can unlock new opportunities, build stronger relationships, and ultimately, dominate your market.

Make sure your Trust Credit Score is high enough to ensure success in every business endeavor you pursue.

Curious about where your Trust Credit Score stands?

Is there a way to raise your TCS?

Find out today by contacting me at Scott@ScottCarley.com

 FREE GIFT: Trust Credit Score™ Executive Summary

Scott Carley – The Trust Energizer